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    Apple, HTC and Motorola Increase Market Share Of Smartphones Globally

     The high-tech industry analyzers from Canalys have published their report on the smart smartphone market in the first quarter of 2010. Shipments rose nearly 67 percent to reach more than 55 million units globally, with HTC, Motorola and Apple gaining the most in terms of market share.

    All major manufacturers have increased their smartphone sales in Q1 of 2010, compared to the same period of the pervious year. Motorola’s growth is most impressive at almost 137 percent (2.6 million units vs. 1.1 million in Q1, 2009), while RIM “only” achieved a 45 percent increase (10.6 million vs. 7.3 million).

    The second part of the report reveals that almost 60 percent of all smartphones sold for the first three months of this year were touch-driven, while 27 percent packed a QWERTY keyboard. The share of devices equipped with a standard 12-key keypad fell dramatically from 37.2 percent to 13.5 percent.

    This quarter is also the first time when touchscreen phones represented over 50 percent of Nokia’s smartphone shipments, which were historically dominated by the keypad-based candybar form factors.

    While the top two vendors performed well in terms of volume, their market share is still under pressure from Apple, which has made share gains over the past year, climbing from 11% a year ago to 16% in Q1 2010. Volumes have been helped by the ending of operator exclusivity arrangements in some markets, as Apple caters to the pent-up demand among customers of other networks.

    Other notable performers with triple-digit growth among the top 10 vendors were Sony Ericsson and Palm, which saw 292% and 129% year-on-year growth respectively. Sony Ericsson successfully delivered its first Android-based devices at the end of the quarter, but its boost in volumes came instead from its Symbian platform products, the Vivaz and the Satio, which performed well in APAC and EMEA.
    GSMArena  Canalys

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